If you've been on Facebook recently, you've probably seen (in addition to 600 political posts) a video featuring "a New York City bakery with safe to eat cookie dough!" That place is called DO (pronounced like "dough"), and the menu has a bunch of different cookie doughs, baked treats, ice cream, and other assorted treats. The premise, of course, is the dough is safe to eat raw - it has no eggs, and is made with heat-treated flour.
Since I (used to) bake about 9 times per week, and since I have been eating raw cookie dough (egg and all) since I was about 4 months old (maybe an exaggeration), I consider myself to be a leading expert on all things cookie dough. I guess my friends feel the same way, because I've been tagged in posts about this place on Facebook more times than I can even remember. I figured I would take the plunge and try out DO. Consider this my "I tried that cookie dough place - here's what happened" post.
First up was finding DO. It's located on Laguardia Place, which puts it right in the Village, a few steps from NYU. It's a few minutes away from the subway, so it's really easy to get to. I walked from my midtown office, mostly because I knew the damage I was about to do (get it?) to my body.
Finding DO was really easy because, here's a hint, there are many people lined up. I got there around 4:15, and I could see the line forming all the way down the block. But it's also worth remembering that this place not only just opened, but is being featured on viral videos. Naturally there will be a line.
I had a few hours to kill, and I was already down there, so I got in line. The wait began.
A friendly staff member came out with samples of their signature cookie dough. I immediately noticed that the dough was...room temperature. That's...odd.
The wait continued.
The temperatures dropped.
Finally, after an hour, we got inside, where we found...another line. Fortunately, it was warm inside, so I didn't really care. I studied the menu to pick my flavors while I defrosted.
The inside of DO was super cute. There was a little area where they were selling sprinkles, water bottles, and other goodies. I didn't look at the prices, but I imagine they were super high.
The line wraps around the store. Once you get near the counter, you can see the prep area, where workers fill to-go containers and work on making more cookie dough. Yum...
I finally got to the counter to place my order. I have to give DO props, in that the setup inside is really cute and seems to be made for Instagram. I wanted to take pictures of everything I saw!
I went with 2 scoops of dough (for $7...) - one of the regular chocolate chip, and one of the confetti, which is chocolate chip with white chips and sprinkles. They scoop it out like you would do with ice cream.
One of the really sweet (get it?) workers rang me up, and I grabbed a spoon. An hour and 15 minutes after I arrived, I finally got to sit down inside and enjoy my dough!
So, what is the final verdict? DO has an amazing concept, but man, the final product was so disappointing. Maybe it's because I waited for so long to get inside, or maybe it's because of all of the viral videos, but it just didn't translate for me. The dough a weird consistency and was room temperature - 2 things that just don't work. When you factor in the cost ($7 for 2 scoops of cookie dough?), it really wasn't worth it to me. I'm not advocating risking salmonella, but I'd rather just sit with my old faithful cookie dough than come back to DO. I'd be willing to give it another chance when the crowds die down or when it's warmer out, because the idea of this place is still really awesome. In the meantime, I'll be sticking with my Toll House.